"Apparently the Mr. Universe days are over. Gold's Gym, one of his last strongholds, has finally decided to divorce the oil-slicked rock-hard prototype patron of their long heritage to draw yoga mamas and mellow boomers into the building."
Because that's where the money is...
http://www.adrants.com/2007/03/golds-gym-drops-barbell-picks-up-yoga-bri.php