Marketing

NPR looks at the Business of Yoga

From NPR's Web site:
"Talk of the Nation, December 26, 2006 · Guests explore yoga's path from the margins to the mainstream, and its transformation along the way from spiritual meditation to a mass-marketed workout.

Guests:
Hanna Rosin, staff writer for The Washington Post and author of "Striking a Pose," an article in Harper's magazine that examines yoga's potency as both exercise and market force.

Robert Love, contributing editor at the Columbia Journalism Review. Love's recent article "Fear of Yoga" traces yoga's origins in the United States and its rocky rise to popularity.

Miriam Nelson director of the John Hancock Center for Physical Activity and Nutrition"

Listen HERE http://www.npr.org/templates/story/story.php?storyId=6681341