Sigh. It's unstoppable. "J. Crew and Puma now offer yoga accessories and Nike has a yoga shoe called the Kembali. There is yoga perfume and jewelry by the truckload online, and now, there is even yoga skydiving. America has effectively Big Mac-ed yoga, only, unlike the Maharaja Mac, American yoga offers enlightenment instead of high blood pressure."From UC Davis campus paper.
http://media.www.californiaaggie.com/media/storage/paper981/news/2007/02/23/Features/Yoga-The.New.American.Pastime-2739338.shtml