Writing

Archive for October, 2006

Raw and Order: Matt Amsden Begins Raw Food Delivery

Matt Amsden launches his L.A.-based raw-food delivery service in New York.

Do you like broccoli when it’s been boiled so long that you can mush a floret with your tongue instead of chewing it? According to raw-foodists, you’re not getting much more nutrition than you would from a bowl of air. The raw-food movement is already well under way in New York and if you haven’t jumped on board yet, Matt Amsden will come to you. The 30-year-old founder of RAWvolution, an L.A.-based meal delivery service, began eating a diet of exclusively uncooked, vegan food at 21. After becoming an integral part of the West Coast raw-food scene, Amsden launched RAWvolution in 2001, and soon was counting Cher and Alicia Silverstone among his clients. This month he brings his convenient, healthy food to Gotham. Continue reading ‘Raw and Order: Matt Amsden Begins Raw Food Delivery’